INGATE.INTELLIGENT SALES SYSTEM/

In very competitive world it is important to increase the customers' satisfaction and earn their loyalty.

OUR APPROACH/

To avoid the problems connected with the human factor and achieve the same objectives, Ingate offers the Intelligent Sales System (ISS).
The distinctive nature of ISS is connected with Internet resources (Internet portals, online shops, Internet catalogues, and so forth). It operates in the same fashion as CRM systems, but the interaction with the client is carried out directly. ISS results in automated collection of visitor data and makes product introduction simpler and more economical.

The mechanisms of our ISS are as follows:

• UP-SALE: advises buyers of new and more expensive products instead of simply taking the order for purchase. It is an essential element of Internet trade.
• CROSS-SALE: the system deals with goods and services usually sold together. This provides a growth of the basket of goods at Internet trade.
• DISCOUNTING: stimulates larger sales. By granting discounts for larger orders, the system can help encourage bulk sales.
• CONSULTING SERVICE: - information on the site is amended due to client's specific needs. Thus it induces Internet trade and reduces the load on support lines at the customer's call center.
• RANGE SORTING: products are statistically sorted out. According to site sales and popularity, the system arranges the products on the site.

These facilities support a Web site that provides offers instead of simply displaying information. We think the effectiveness of online interactive sales is clear, clients are not puzzled about what to buy. The offer is formed on in-depth analysis of the buyers' actions.

If a company has brought its business on-line, Intellectual Sales System is a core element of its prosperity.

HOW DOES ISS WORK?

Collection and analysis of the website users' statistics underlie the ISS work:

• Analysis of a client specific needs
• Analysis of clients aimed at determining the target groups and their profiles

It is then possible to define the average user's needs for the Internet site; the system executes a more personal approach. When a client is scanning site information, the system determines the target group or groups the user is in, and offers the information that may be of greatest interest.