Web Site Audit

Web Site Audit/

A web site audit is defined as the research of the web site's components from the standpoint of usability, compliance with target users' needs, and functional reliability.

Generally the web site audit includes:

• Search Engine Audit
• Functional Audit
• Usability Audit

Web Site Search Engine Audit explores:

• The visibility of the site in search engines.
• Presence of the site in the search engine data bases.
• Site link structure.
• Content and structure of site's pages.

Web Site Functionality Audit involves a research of:

• Information elements on the site being functionally reliable and easy-to-change;
• Interactive systems being deployed;
• The web site's content being available;
• The content management system being used.

Web Site's Usability Audit is a study of:

• Correct rendering of the web site in different browsers with various display settings.
• Access performances, download performance of separate pages.
• Usability and completeness of site's navigation.
• Site's structure, i.e. easy site's pages reach.
• Relevance of content, compliance with the needs of target visitors.
• Reliable operation of search and order services.

Web site audits are performed by Ingate's highly-skilled development and promotion team. Each site's audit stage will include detailed recommendations concerning ways to improve the site for better promotion in search engines. This report is supplied with a brief layout of site's potential development.