WHY PROMO |  |
INTERNET MARKETING SERVICES | |
WHY DOES YOUR SITE NEED PROMOTION?
A web site is intended to draw as many targeted visitors as possible. For commercial sites, their task is to convert users into the company's clients. The role of promotion efforts for the site in search engines is clear.
The online promotion services business presently holds a number of companies with a vast amount of resources as well as these with limited resources, who run different promotion practices and achieve quite different results. At Ingate, priority is given to the client's requirements, most probable needs and wishes of the target audience, and the details of each search engine.
WHAT INGATE OFFERS/
Web Site Promotion
The promotion of a web site is a set of complex actions to draw maximum traffic to the site from search engines, which will enhance the site's visibility based on profile queries in different search engines and major Internet catalogues. Context advertising contributes to overall site's visibility in search engines as well.
Ingate performs complete site optimization concerning its content and structure; readies the site for indexing; registers it in numerous Internet catalogues; and exchanges links with other web sites' to improve the page rank of the site. Research of competitors' web sites is included as well.
As a result, web sites promoted by Ingate have excellent placements in search engine result pages (SERP) according to profile queries and consequently gain considerable traffic.
Context advertising
Context advertising (or context ad) assumes different advertising items (text, banners, animation) shown in web pages and related thematically to them (SERPs, Internet catalogues, online portals etc.) Context advertising is proving to be a powerful revenue source for web sites with reasonable traffic.
CONSULTING SERVICES/
Web site audit includes research of the web site's components from the view point of site usability, compliance with target users' needs and functional reliability. A web site audit comprises:
Search audit: the extent to which a site in general and each page in particular complies with the current search engines specifics. Site software (static URLs, links structure) and page structure (unique titles and headers, meta tags) are considered as well.- Usability audit: A study of site content and functionality to ensure that it meets target users requirements and provides feedback.
- Functionality audit: helps explore the operational reliability of the site, the effectiveness of the site as a solution, scalability potential, and easy-to-use content management system.
